Research

Research on sport club sponsorship

Independent research from a survey of 855 sport clubs — published under CC-BY 4.0. Free to cite with attribution.

Season 2025/2026n = 855 sport clubs
The Sport Club Sponsorship Report
The state of sponsorship at sport clubs — what works, what gets stuck, and how to fix it. 855 sport clubs answered 31 questions about their sponsorship policy, administration and acquisition.
Read the report

Experience Sponsorvista