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Insights and tips for sponsor management

Practical articles about sponsor acquisition, relationship management and how to get more from your sponsors.

Sponsor AcquisitionSponsor TipsOctober 25, 2026

Motorsport club sponsorship: what to sell and how to keep your sponsors

A motorsport club has more to offer than trackside banners. Here's how to turn banners, naming rights, a sticker plan and in-kind support into packages that sell.

Sponsor ManagementSponsor TipsSeptember 30, 2026

Is sponsorship tax-deductible? VAT, the invoice, and how the US and UK differ

For a business, sponsorship is deductible as long as there is a counter-performance. The confusion usually sits in the VAT and the invoice. We lay it out, with UK and US examples, plus the difference from a donation.

Sponsor ManagementSponsor TipsAugust 23, 2026

Why your sponsorship prices should rise every year (and what standing still costs you)

Sponsorship prices left flat for years lose value every year. With the real figures we show how much (~20% over five years) and how to build in an inflation adjustment.

Sponsor ManagementSponsor TipsAugust 5, 2026

Retaining sponsors: why your biggest wins are the sponsors you already have

Winning new sponsors is only half the story. The biggest wins are in retaining the sponsors you already have, because the effect is cumulative.

NewsSponsor ManagementJune 4, 2026

What 855 Sports Clubs Tell Us About Sponsorship (And Why There Is Room to Improve)

Only 7% of clubs have a professional sponsorship policy. What are they doing differently? Key findings from The Big Sponsorship Study 2025/2026 across 855 sports clubs.

Sponsor TipsSponsor ManagementMay 6, 2026

How to Create Sponsorship Packages: a Step-by-Step Guide with Examples

Good sponsorship packages aren't a price list — they're an offer. Here's how to build, price and differentiate them, with three real-world examples for clubs and charities.