Google Grants. 10000 euros of free monthly ad budget to support sports club sponsorship
Many sports clubs work hard to strengthen their sponsorship and increase their visibility. At the same time it is becoming more difficult to reach companies that want to support a local sports organisation. What many clubs do not realise is that Google offers a programme that provides non profit organisations with up to 10000 dollars per month in free advertising. This programme is called Google Ads Grants and it is available to almost every amateur sports club worldwide.
This article explains what Google Grants is, how it works and how sports clubs can use this free ad budget to support sports club sponsorship, attract new members and become more visible to companies that are actively finding sponsors for a sports club.
What is TechSoup
TechSoup is an international organisation that verifies whether an organisation is a true non profit. Google requires this verification before allowing access to its non profit tools. Sports clubs can register by uploading their chamber of commerce extract and their articles of association. Once approved, the club gains access to Google for Nonprofits. This is where Google Ads Grants is activated.
The process requires some administrative steps but is straightforward when completed carefully.
What is Google Ads Grants
Google Ads Grants gives sports clubs up to 10000 dollars per month in free advertising on Google Search. With this budget a club can reach people who are actively searching for a sports club or for opportunities to support a local organisation.
For sports club sponsorship this programme is highly valuable. Clubs can appear in searches such as:
• sports club sponsorship
• sponsor a sports club
• support a local club
• partnership with sports clubs
• community sports sponsorship
• finding sponsors for a sports club
It is also effective for member recruitment with search terms such as:
• join a sports club
• hockey club enrolment
• trial sessions for new members
• sports for children
• beginner sports groups
Because Google displays ads at the top of search results a club becomes visible to people who already have clear intent.
How Google Grants supports sports club sponsorship
Sponsorship is a crucial income source for many sports clubs but reaching suitable companies is not always easy. Businesses receive many requests and a local club does not automatically stand out. Google Grants helps by placing your club in front of companies that are actively searching for sponsorship opportunities or ways to support community sports.
Clubs can create campaigns focused on:
• general sports club sponsorship
• sponsorship of youth programmes
• community involvement in sports
• partnerships with local clubs
• regional sports sponsorship
This helps clubs build consistent online visibility among companies interested in supporting amateur sports.
How Google Grants supports member growth
Many people start their search for a sports club through Google. With Google Grants your club can appear at the top of relevant search terms. Campaigns can focus on:
• trial training sessions
• youth enrolment
• women and girls hockey
• senior sports groups
• indoor and field hockey information
With clear information and an easy registration process the free ad budget can help attract a steady flow of new members.
What a sports club needs to do
To use Google Grants a sports club must complete the following steps:
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Register with TechSoup
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Complete non profit verification
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Activate Google for Nonprofits
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Apply for Google Ads Grants
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Ensure the club website meets Google’s quality guidelines
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Create campaigns that comply with the Grants rules
Following these steps in the right order makes activation of the programme efficient and predictable.
How Sponsorvista supports sports clubs
Sponsorvista shares this information because many sports clubs are not yet aware that Google Grants exists. Within the Pro plan clubs can receive guidance such as:
• explanation of the steps for TechSoup and Google Grants
• a website review based on Google’s requirements
• example texts for join the club and become a sponsor pages
• advice on campaigns that support sports club sponsorship and membership growth
• insight into how this fits within a club’s broader sponsor management
There is also an optional service for clubs that want expert support in setting up or improving their Google Grants account. This service is available on request because the needs of each club differ.
Conclusion
Google Grants is an important opportunity for any sports club working on sports club sponsorship or membership growth. It provides a way to reach companies and potential members without any financial investment. Many clubs are not aware that this programme exists which makes it valuable to stay informed and connected to practical guidance.
Within the Sponsorvista Pro plan clubs have access to knowledge and support that helps them apply programmes like Google Grants in their daily operations. This keeps your club well organised and prepared for opportunities that strengthen sponsorship and sustainable growth.
