SponsorTip #1: Utilizing Empty Sponsorship Space

Utilizing Empty Sponsorship Space: how to Approach It

Utilizing an empty sponsorship spot is a smart way for associations to acquire new sponsors and increase their local visibility. Many clubs leave these spots unused, even though they can convey a powerful message to potential partners.

Think of an empty storefront: without a message, it attracts little attention, but with a clear sign such as “This spot is still available!” you indicate that there is room for sponsorship. This makes your association more attractive to local entrepreneurs who are eager to invest in visibility.

In addition to the physical sign, you can also utilize digital sponsorship spots, such as banners on your website or social media posts. This combination expands your reach and makes sponsorship opportunities visible to a wider audience.

Practical Steps to Utilize an Empty Sponsorship Spot

• Design a striking sign with a short, powerful message such as “This spot is still available!” or “Reach 800 sporty families per week”. Use striking colors and ensure good readability from a distance.
• Place the sign in a visible location such as at the entrance, along the field, in the canteen, or above the stands. Don’t forget to also utilize digital channels, such as banners on your website and social media posts.
• Ensure clear contact information on the sign, for example, a phone number, email address, or a QR code that links to your profile on Sponsorvista.com.
• Share photos of the sign via social media and newsletters with a brief call to become a sponsor, so you increase your reach and activate local entrepreneurs.
• Ask members and volunteers to spread the message within their network, for extra visibility and reach.

Do you want to make it easy for yourself and automatically receive sponsorship requests?
Sign up for free today on Sponsorvista.com and manage your sponsorship spots clearly and effectively.

• Register your available spots in Sponsorvista via Sponsorvista.com. This way, companies can easily find your available spots and reserve them directly.
• Actively promote your sign and your Sponsorvista profile via Instagram, Facebook, LinkedIn, and your newsletter to reach more local businesses.
• Use SponsorScout within Sponsorvista to specifically find companies that match your target audience and send them a personalized message.

By making your empty spots visible and registering them in Sponsorvista, companies’ interest will flow directly to you. This way, you manage your sponsorship space clearly and efficiently, and increase the chance of successful matches.

Additional tips & tools

Use our free template for sign designs that you can easily adapt to your club’s style. Always add a clear call-to-action, such as “Call now for more info” or “Scan the QR code to sponsor directly”.

Take a professional photo of the sign and share it across all your communication channels. This not only increases visibility but also provides social proof: others see that your club is actively recruiting sponsors.

Frequently Asked Questions about Empty Sponsorship Spots and Sponsorvista

How can I register my empty sponsorship spots in Sponsorvista?

Log in to Sponsorvista.com, go to your club profile, and submit your available spots via the dashboard. This is quick and straightforward.

How do companies receive requests for sponsorship spots?

Companies search for available spots via Sponsorvista and can submit a request directly online, which you manage through the platform.

Can I also add digital sponsorship opportunities?

Yes, you can also register digital spots, such as banners on your website or social media, so companies can reserve them.

What does it cost to use Sponsorvista?

Basic registration is free. Depending on the functionalities, there may be costs associated with additional services and campaigns.

Next week:

How to utilize members as sponsorship ambassadors
More reach through parents, volunteers, and former members, without pressure or obligation? Next week, we will share three smart ways to successfully engage them.