When people talk about charity sponsorship, the focus is often on fundraising and donations. While those are essential, modern charity sponsorship is much more than that. It is about long term relationships, clear agreements and professional execution. That is why structured sponsor management is just [...]
Why choosing between a financial year or a season matters for insight and reporting The choice between working with a financial year or with a season goes far beyond administration. It directly affects your accountant, your reporting, and the way you measure success. Without clear [...]
What is VAT on sponsorship? When businesses support a club, association, or event in exchange for visibility — such as a logo on a field board, a website mention, or branded equipment — this is not a donation, it’s sponsorship. In most countries, this kind [...]
Creating a sponsorship proposal is an important first step — but the real work begins after it’s signed. A proposal or contract is only one part of managing your sponsor relationships. It’s not just about what’s written on paper, but also about everything that comes [...]
What Makes a Great Sponsorship Management System? A great sponsorship management system simplifies your daily work, helps you nurture relationships, and ensures no opportunity slips through the cracks. It’s the command center for your sponsorship operations — from contract signing and invoicing to tracking every [...]
A sponsorship agreement defines the relationship between an organization and a sponsor. Whether you’re organizing a sports event, music festival, or community initiative, a well-drafted sponsorship agreement ensures both parties know exactly what to expect. Without a written contract, even small misunderstandings — about payments, [...]
Clubs, associations, and nonprofits often rely on sponsorships to grow and thrive. Yet, too many organizations still track sponsor data in scattered spreadsheets or personal notes. The result? Missed opportunities, duplicated efforts, and frustrated volunteers. A professional CRM for sponsorship management changes everything. It gives [...]
A sponsorship committee in a sports club or organisation is the team that handles everything related to sponsors. From attracting new partners and managing existing relationships to contracts, invoicing, and communication – this group organizes the club’s sponsorship management. In this article, we’ll explain what [...]
Sponsorship Management for Sports Clubs, Associations, and Organizations: What is Sponsorship Management and how Do You Approach it? Introduction Sponsorship is vital for many sports clubs. Additional income from sponsors helps keep membership fees affordable and enables the association to achieve its ambitions. However, we [...]
Imagine this: a thriving association, happy members in newly sponsored kits, and behind every activity or event, a team of volunteers tirelessly working to secure sponsors. Often, the reality is quite different. Volunteers with busy lives, information scattered everywhere, potential sponsorship agreements not followed [...]
