Why choosing between a financial year or a season matters for insight and reporting The choice between working with a financial year or with a season goes far beyond administration. It directly affects your accountant, your reporting, and the way you measure success. Without clear [...]
For many sports clubs and associations, sponsorship is a crucial source of income. Yet approaching companies for sponsorship often feels difficult or uncomfortable. Requests are ignored, conversations stall, or companies say no. In most cases, this has little to do with a lack of interest. [...]
Many sports clubs work hard to strengthen their sponsorship and increase their visibility. At the same time it is becoming more difficult to reach companies that want to support a local sports organisation. What many clubs do not realise is that Google offers a programme [...]
What is VAT on sponsorship? When businesses support a club, association, or event in exchange for visibility — such as a logo on a field board, a website mention, or branded equipment — this is not a donation, it’s sponsorship. In most countries, this kind [...]
Creating a sponsorship proposal is an important first step — but the real work begins after it’s signed. A proposal or contract is only one part of managing your sponsor relationships. It’s not just about what’s written on paper, but also about everything that comes [...]
A sponsorship agreement defines the relationship between an organization and a sponsor. Whether you’re organizing a sports event, music festival, or community initiative, a well-drafted sponsorship agreement ensures both parties know exactly what to expect. Without a written contract, even small misunderstandings — about payments, [...]
Clubs, associations, and nonprofits often rely on sponsorships to grow and thrive. Yet, too many organizations still track sponsor data in scattered spreadsheets or personal notes. The result? Missed opportunities, duplicated efforts, and frustrated volunteers. A professional CRM for sponsorship management changes everything. It gives [...]
A sponsorship committee in a sports club or organisation is the team that handles everything related to sponsors. From attracting new partners and managing existing relationships to contracts, invoicing, and communication – this group organizes the club’s sponsorship management. In this article, we’ll explain what [...]
Utilizing Empty Sponsorship Space: how to Approach It Utilizing an empty sponsorship spot is a smart way for associations to acquire new sponsors and increase their local visibility. Many clubs leave these spots unused, even though they can convey a powerful message to potential partners. [...]
Sponsorship Management for Sports Clubs, Associations, and Organizations: What is Sponsorship Management and how Do You Approach it? Introduction Sponsorship is vital for many sports clubs. Additional income from sponsors helps keep membership fees affordable and enables the association to achieve its ambitions. However, we [...]
